If your goal is to optimize your Web site, you need to measure the results of your efforts precisely. In order to identify which things are working for you and which ones you should change, you must track and analyze your web statistics results deeply.
How to do it? Well, you can find several useful tools that can help you obtain practical results. Most of them are for free!
It’s probably the most popular analytic tool for individual site owners and for free. You can measure the results of your display, search, new media and offline advertisement efforts. You can also compare your site usage metrics with industry averages. Furthermore, you can track what’s your impact on Flash and Social networks.
Google has recently launched a new version that aims to add power to the existing capabilities. Now, you can measure user engagement and the branding success of your brand. With this new released version you can set thresholds for Time on Site and Pages per Visit. Additionally, you can now define up to 20 goals per profile.
This tool instantly segments both near real time and historical data with advanced graphs. You can see individual click paths, time spent, actions taken and track up to 50 different online actions.
AWStats is a powerful software for monitoring and generating graphics of advanced analytic data, streaming, ftp or mail server statistics, etc. In addition, it may be pre-installed by many web hosting companies.
SiteMeter provides a free version for small blogs that receive up to 100,000 visitors per month. It offers all the basic tools such as tracking referrals, visit duration, among others. It’s a good option for new bloggers!
It provides a free and a paid version. If you get a free account, you will be able to track up to 5,000 page views a day across 10 Web sites and check all of the statistical analysis of data.
A deeper analysis always leads to stronger marketing strategies and better targeted-ads. Moreover, you can measure your web traffic and analyze how effective is your marketing campaign.
Web Trends
What’s really interesting is that it provides social and web measurement and it also offers a complete solution for your business to fulfill your stat needs and improve your digital marketing campaign. This one is a paid service and usually for medium to large size businesses.
