Everybody wants to spread positive word-of-mouth when talking about your company and your customers. But, how you can do it? According to recent studies, e-mail campaigns and e-mail list segmentation may raise word-of-mouth effectiveness when you communicate with customers. E-mails are not only compelling and potent, but also an effective personal communication channel with customers. [...]
28
Dec
How RSS can be more valuable to your communications plan
In the mood for newsfeeding RSS (Really Simple Syndication) is a type of web feed format that permits an instantly WWW publication, allowing users to post frequently updated works. News, blogs, and comments from the moment you submit them; everyone can see them, fast and easily. In the small business world, speed and simplicity are [...]
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