Did you know that over 42 million people in the US are constantly in touch with smartphone devices? Actually, 75% of this group has admitted that they have fallen asleep with their iPods! Let’s see some trends in this video:
As you know, mobile devices turned up to be a necessity; they are an essential gizmo in our life -we cannot even imagine our life without them. So, okay… this is a huge market that opens a window of opportunities for businesses. But you have to plan an effective mobile marketing campaign first. For that reason, businesses should pay attention to mobile trends and most importantly find out how to achieve mobile optimization.
More mobile trends for the next years
- New Mobile Apps will be crucial. Very soon, mobile apps will become mandatory in order to obtain new customers and truly develop a mobile marketplace that can generate significant profits. Create your own apps and jump on the app band wagon!
- Massive growth of mobile shopping. Due to the existing mobile price comparison apps (ShopSavvy, Red Laser, Amazon Mobile) customers have a huge power as they can compare prices and choose where to buy. Moreover, there are mobile coupons that are gaining popularity (Cellfire, Yowza and Zayers) and help customers save money on their purchases. The growing popularity of such tools lets us predict that brands will have to create more customized mobile marketing campaigns.
- The Mobile platform will provide valuable marketing information. With the growth of location based marketing, brands and businesses can know when and where customers go shopping. This trend will surely move on to the next level. Based on the GPS location systems, brands will soon determine which your favorite places, your shopping and dinning habits are. For that reason, the location based technology will become more useful since you can suggest customer’s friends some of your favorite spots!
- Outdoor advertisement will be easier to measure. Digital out-of-home (DOOH) signage is making outdoor advertisement measurable and this will obviously lead to the acquirement of valuable statistical data. For example, Vans’ “Be Here” allows users to submit video, photo, or text messages to be displayed on a digital billboard in Times Square.
- Create a simple and user-friendly experience. Optimizing your Web site for mobile users is extremely important in order to be IN the mobile revolution. Be aware of the audience’s needs and simplify things for them!
In a nutshell, the mobile market can bring innumerable benefits to your business. In order to stay on track, pay attention to the upcoming trends and adapt the ways in which you reach potential and existing customers. To achieve optimization successfully, simplify things for them and never forget that with the mobile revolution, customers are literally always there for you.
