Having an effective landing page can help you rank better in search engines. Besides that, it helps you increase your sales-per-click ratio in paid search, and convert visitors into buyers.  So, yes! It’s that important!
If you need:
- To add value to your readers.
- To design an attractive landing page for search engines.
- To target and limit the size of your market and to be effective at the same time
- To run an e-mail marketing campaign
And/or, if you don’t have:
- Time
- Analytics
- Resources
Or, if you don’t know what to test (one of the most difficult aspects of Landing Page Optimization).
Here you are some tips:
- Keep it simple. Is it obvious where and how to buy the product? Is it easy to proceed? Test it! If not, what are you waiting to make it happen!
- Calls to Action: Make it easy for visitors to take action and track everything. For instance, you can offer surveys, a registration form, a shopping cart, etc.
- Why your visitor should buy from you instead of your competitors? It’s essential to provide arguments and advantages they can get if they purchase certain product. Furthermore, don’t forget to mention their price, promotions (if available), customer services policies and guarantees.
- Include testimonial or reviews from the media, blogs, etc. That will help you gain credibility. You can also show product demo videos or even user-generated content like comments and ratings.
- Are your ad keywords exactly about your landing pages? Ensure that if you are selling t-shirt for children, your ad keywords don’t should be related to shirts or t-shirt for grown-ups or you will definitely lose money and sales!
- Provide multiple decision solutions.
Keep always in mind that you have to design for humans first, then for search engines. Finally, you can also optimize for paid search!
