A 4 billion reason to think about
As you know, mobile devices are constantly increasing their functionalities; they’re now more like a handheld computer than a wireless telephone and worldwide cellulars are reaching up to 4 billion subscriptions. People don’t basically need to be at home or work to be in touch with the Internet world. Internet is now everywhere: on the subway, the bus, at the airport or even at the cinema. There is an increasing need of the customers to be online all day long checking their emails or reading the news; due to our informatics lifestyle combined with sophisticated little wanders. As a consequence of this technological advance, online businesses are also affected. How can you take advantage of the benefits of Mobile Marketing strategies?
The most important thing to point out is that Mobile Marketing allows you to have a direct, constant and personal contact with your current customers and prospects. In addition, we can also mention these advantages:
1) Cost-effective: Mobile Marketing campaigns allows you to reach a wider audience without a big effort. They’re easy to create and execute, you will be able to enter to the cell phone market without spending a fortune. As there’s no need to pay for printing, air time or postage, the investment risk is really low. Moreover, you can integrate and mix new ways of advertisement with your existing ones in order to boost your brand communication!
2) Immediacy: Mobile marketing campaigns are created and executed easily. You can deliver your customized message within a few seconds, and in most of the cases the users will get and read it as fast as you send it. No need to wait or negotiate room for advertising!
3) Interactivity and effectiveness: It allows having a more effective two-way communication channel. You can easy choose your target demographically and geographically and be pretty sure they will receive your message just the way you sent it. Additionally, it’s believed that mobile messages have a higher rate of response than the ones you send to customer’s direct emails.
4) Measurable results: You can easily determine your Return on Investment (ROI) by analyzing your numbers of visits and messages which have been answered, as well as downloads, page visits, customer opt-ins and other methods.
5) Domino effect: If you get to create an emotion in the receiver, he or she will want to transmit it. That’s free publicity for you. When someone gets a text message, he or she has the impression of being the only one getting it. Then, if receivers think it’s worth it, they will talk to friends and family about it. So make it worth it! Be creativity because not all the Mobile devices have the same possibilities.
6) Memorable Content: Mobile advertising is all about the message content. The user will usually remember what he or she reads; but beware of lettering, data hierarchy and legibility. Enhance your content with presents to your users; ringtones, useful information or anything you know your possible customer will appreciate.
Being highly interactive, easy to operate, measurable, personalized and inexpensive; Mobile Marketing is getting popular among new marketing strategies and best practices, but it must be point out that it can also be dangerous when overused. You should be smart with the time and frequency of your messages. You should find equilibrium between being in touch with your customers in a personalized way and avoid the fact of annoying them. If you are too invasive, then your Mobile Marketing Campaign may fail.
So now that you know, think of your client as the lovely girl at the bar and don’t let her go without getting her number!
Let us bring you up-to-date on what is happening. Read some of these news!
Nokia and Intel to Pair Up on Mobile Devices
Microsoft’s Operating System For Mobiles Faces A Tough Fight
New Dell Mobile Devices A Dubious Prospect
Event-based mobile marketing is an ‘undeniable trend’, says MMA
Sources
Rodnay, N. (2009, Apr 27). Mobile Marketing Overview.
MMA. (2009, July 1). U.S. Consumer best Practices Guidelines V 4.0 – PDF doc
Arimaan Global Consulting (2008) Influence of mobile technology in business growth - PDF doc
Segan, Sascha (2009, July 2). The Top 5 Mobile Products of the Past 5 Years
