Google vs Microsoft: War in the times of world crisis

When the competition goes binary

Tough crisis times: a bitter gulp we have to let pass. Nevertheless, businessmen can opt to understand it as a moment of change, full of new opportunities for further progress rather than a retreat signal. In the middle of the 1929 crisis, two business giants made mythical the skyscrapers race in New York City; The Chrysler Tower and the Empire State building.

Nowadays this race has a place in the digital world and the finish line is not the sky, but the digital borders of the cyberspace.

Microsoft, the software emperor, and Google, the king of Internet have started some time ago the new millennium communications war; and with the world crisis we’re going through, the competence is just getting more and more voracious.

Last month, Microsoft came up with a new $100 million dollar search engine called Bing, surprising Google search who in his turn, launched Chrome OS, their own operating system.

Recently, in his Worldwide Partner Conference in New Orleans, Microsoft announced the biggest products introduction of its history, including Windows 7 and Office 2010. Microsoft knows the actual crisis offers new growth possibilities for new needs and expressed its desire for the company and partners to take the biggest possible advantage of this situation. They’re thinking in everything, apparently; specially of today’s biggest issues for personal users and small businesses: time and money economization. The new Office 2010 will come with an online light friend, a digital version with no need to install and available on the Web to any connected computer.

Google’s bet is doubled with Android, an operative system for cell phones with office-like apps to execute on Internet, willing to compete with Apple’s iPhone and RIM’s Blackberry.

The software war seems to last still for a little while and today’s economic situation is just making it more exciting. Microsoft and Google are the skyscrapers of our times, who will win? We don’t know but it really doesn’t matter ‘cause the consumer is certainly the great frontrunner, the one with the real power in free trade economies.

Sources

Shenone, R. (2009, July 14). Microsoft vs Google = Great For Consumers.

Fried, I. (2009, July 13). Microsoft releases Office 2010 details, test code. CNET News.

Strukhoff , R. (2009 July, 10). Google Takes on Microsoft Windows.SysConMedia.