Have you ever thought about digging ads?
Now, it’s real! Since August 2009, Digg, the social bookmarking site review that receives around 40 million unique visitors each month, has been using an experimental advertising platform that includes the same social voting system of the Web site.
Digg explained that its new voting concept appears to be a more effective effort than the ad approaches done in Facebook. Why? Maybe because it gives more control over which ads are displayed on the Web site.
How it works
- Users vote “digging†for the ads they like, and vote “bury†against the ones they don’t.
- Ads that get more votes also get a lower cost-per-click rate for the ads, and it’s likely that the ads stay visible on the Web site much longer.
- Ads that get more “burying†have a higher cost-per-click rate, so advertisers are more likely to eliminate their ad from the Web site or change it.
Interestingly, now with this new tool, advertisers and marketers have some benefits:
- They can receive instant feedback and they can figure out what ad is working and what isn’t
- It helps them generate social buzz around campaigns
- They can gain more exposure
Digg said that the company has surpassed expectations and it plans to syndicate this voting method on other Web sites.
Digg has also begun testing Digg Content Ads widgets that contains previous home page stories relevant to advertisers.
Finally, if you want to find an interesting ad, start with Digg!
Sources:
Digg’s Disarmingly Direct Approach to Internet Advertising
Digg’s Vote-for-Ads Experiment Is Raising Revenue
Digg’s Ads Make Me Want to Click On Them. I’m not the only one.
