“Colors, like features, follow the changes of the emotions”
Pablo Picasso
Happiness, serenity, peace, sadness, joy, anger… Colors can get across an infinite number of emotions, sensations and moods. Artists, designers and photographers carefully choose which ones to use on each of their works. The decision depends on the message you are willing to spread. If you truly want to reach, alter or modify your client’s feelings take the time to determine the combinations of colors which are best suitable for your Web site.
In first place, always have in mind that each color has a meaning and evokes to a particular mood and atmosphere. Our reaction to colors has a deep impact on our everyday choices and decisions. So, let’s take a walk “over the rainbow” and try understanding the story behind colors.
Blue refers to productivity and intelligence. It is perceived as trustworthy, dependable and committed too. Are you looking forward to transmitting a responsible and hardworking image? Then, you are blue! Your clients will perceive that you take things seriously and that you are truly committed to achieve objectives and satisfy their needs.
Sunshine is energy and optimism. So, Yellow can be an excellent choice if your goal is to achieve happiness, joy and creativity. It is also related to thoughts of a better future and hope. Yellow transmits positive thoughts. It may also be considered as a good option for artistic businesses.
Green stands for nature and growth. It is useful in generating an environmental conscience on the audience. There is also an institutional side of green. So, consider it for governmental issues and socially oriented Web sites. This color can transmit a sense of hope and responsibility in politics and ecology because it is strongly related to prosperity.
Although Pink is universally considered the feminine color, it also symbolizes good health and gratitude. It can be an excellent choice for fashion, yoga and healthy food Web sites. Especially if your target audience is composed of teenagers and women. If this is your case: Paint it pink! Customers will feel identification with you. Moreover, you will let them know that you truly understand the “complexities of the mysterious and sometimes incomprehensible girlie world”.
In conclusion, colors shouldn’t be chosen arbitrarily. Our mission as Web designers is to identify those that build the appropriate atmosphere for you. Being open-minded to colors is crucial in our design process. We have a wide palette to analyze which colors suit your objectives, and we carefully select and combine them. Let’s start painting then! Call us today at 1-800-932-2580.
Source:
Color: Meaning, Symbolism and Psychology.
