Archive | Social Networking
28
Dec

Social networking sites in your workplace

Employees regularly check their personal emails and visit different social networking sites like Facebook, LinkedIn or even Twitter during working hours. Still, companies are starting to limit these trends. So, before sending out that next Tweet about your latest blogposting, or checking what your friends are doing, don’t forget to double-check your company’s social networking [...]

Continue Reading →
28
Dec

Are customers talking about you on Twitter?

Using Twitter for positive Word of Mouth can be effective. But, sometimes businessmen and marketers are afraid of what customers could say about their companies on Twitter! Monitoring Twitter for mentions and comments on your brand could be challenging, but exciting. What are customers saying now? Are they more likely to give or seek information? [...]

Continue Reading →
28
Dec

Getting involved with Social Shopping

Word of mouth is one of the most influential purchase drivers, especially when we are talking about social shopping. You may probably ask friends or family what they think of a product or check ratings or reviews made by strangers to get the right product for you. But, what are the next steps for social [...]

Continue Reading →
28
Dec

Review and rating Web sites

People and small business owners are always rating something or reviewing it! Actually, it was found that the majority of small business owners (90%) and consumers (80%) are active users in some kind of review and ratings Web sites, according to the 2009 Online Ratings Survey commissioned by LexisNexis® Martindale-Hubbell and conducted by Lightspeed Research. [...]

Continue Reading →
10
Feb

Facebook redesign: Celebrating its 400 million active users!

Facebook has gone through a few designs, but just a few since it’s launch. It begins a new year breaking a new record: 400 million active users worldwide. WOW! That truly is a Happy Anniversary! Did you know that more than 35 million users update their status each day? You can also check out some interesting statistics about [...]

Continue Reading →
05
Mar

Google Buzz: Generating Word of Mouth

Google launched its new social media experiment: Google Buzz, a new service that is tied to your browser, Gmail allows users to share links, photos, videos and status updates that are shown up along-side your e-mails. Have you tried it yet?  Check it out! The company aims to battle with other powerful real-time platforms such [...]

Continue Reading →
14
Apr

The categories of online communities. Which one is for me?

Did you know that while 67 percent of women under 40 feel as strongly about their Internet communities as those in the physical world, only 38 percent of men said the same, according to a recent report by the Annenberg Center for the Digital Future at the University of Southern California.  Apparently, men are manifesting [...]

Continue Reading →
27
Jun

Facebook, MySpace & a World of Users: A postmodern love triangle

Life is a roller coaster, and the new millennium version of it is faster, higher and twister. Last year, MySpace was the most popular social network, in a world that is more and more falling in love with this way of online communication. In 2005, Robert Murdoch, the media magnate, bought MySpace for 580 million [...]

Continue Reading →
09
Jul

Social Media in Crisis Management: The sharp click

Millions of dollars in Advertising, Public Relations’ strategies, quality controls and certifications, brand presence, action media coherence, thousands of minds thinking, hundreds of work hours; it can all be eclipsed by a single online action by an anonymous Web user. Speed is the key to social media understanding. One tweet can be enough to launch [...]

Continue Reading →
28
Dec

260,000 Small Biz use social media. What about you?

More than haft a million small businesses use social networking strategies in the United States and Canada, according to a study by Sage Software in conjunction with AMI-Partners. The most widespread implemented tactics by small businesses were professional social media networking sites such as LinkedIn (51%), followed by general social networking such as Facebook (44%) [...]

Continue Reading →