Most online customers need problem solving, learning or entertainment. Usually they don’t care about links to “visit our Web site” or “read more about us” mostly when chances are they’ll find nothing new. But, if the link seems relevant and shows quality, or a possibility of providing answers to their questions, they will probably click [...]
28
Dec
What to write on your homepage?
Your homepage is the most important page on your Web site. So,… do you struggle to know what to put on it? When writing a home page, it’s essential to take into account search engine optimization (SEO); a good homepage to rank high in search engines is important and yet not easy to create. But, [...]
28
Dec
Some tips to link building
Nowadays, link building is one of the most important techniques to increase the popularity of your website, raise its traffic and improve your visibility in search engines. But, how can you do this successfully? Here you will find some links building techniques to make it possible: • To start the whole link building process, first, [...]
28
Dec
87% of e-mail is SPAM in the US
We all receive a lot of annoying spam e-mails in our e-mail accounts. Spam level not only keeps growing, but also is more effective due to different attack techniques combined. It was revealed that it reached 87% of all e-mall traffic in May 2009 only in the US, according to a study by Symantec, a [...]
28
Dec
Improve communications with Customers through e-mail
Everybody wants to spread positive word-of-mouth when talking about your company and your customers. But, how you can do it? According to recent studies, e-mail campaigns and e-mail list segmentation may raise word-of-mouth effectiveness when you communicate with customers. E-mails are not only compelling and potent, but also an effective personal communication channel with customers. [...]
28
Dec
Copyright laws in the U.S.: Inspiration vs. plagiarism
Many people don’t know how to start when they have to write an article on a certain topic. But, come on! There are two steps that should never be skipped: the research process on that issue and the respect to the Copyright Laws. In first place, it is hardly possible to come at a creative [...]
28
Dec
Online Advertising: Winning the information marathon
We keep in touch with friends, expand our networks, read books, watch movies, work (whatever our job is); we learn to cook, write, knit, program, speak Chinese, watercolor, train a dog, dance salsa, grow organic carrots… everything on the Internet. Today we can’t even imagine life without it, and we don’t understand how the world [...]
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