Link, link, link! The web is all about links. We all know how important it is for a site to have more incoming links from other related sites. Having a great website is essential, but having quality links are strategic. That’s because the search market is mostly based on popularity; the more links that come [...]
28
Dec
Tips on choosing your domain name
If you are wondering what makes a good domain name and don’t really know how to choose your domain name, we have some tips for you: First steps As a domain name works as identifier for your website using descriptive words that enable people to remember, you should be creative, keep it short and easy [...]
28
Dec
How can Small Businesses reduce the effects of the crisis?
The world is undergoing the worst economic crisis since 1929. Nowadays, big corporations are going through hard times. But, what about small and medium size businesses? How can they reduce the negative effects of the crisis? When times are tough, there are several things your business can do in order to avoid worse scenarios for [...]
28
Dec
Colors: meanings, emotions and sensations for your Website
“Colors, like features, follow the changes of the emotions” Pablo Picasso Happiness, serenity, peace, sadness, joy, anger… Colors can get across an infinite number of emotions, sensations and moods. Artists, designers and photographers carefully choose which ones to use on each of their works. The decision depends on the message you are willing to spread. [...]
28
Dec
How to get valuable feedback online
The client knows better The client is always right, there’s nothing new about it and listening to him is a long time accepted practice. The lack of an effective way to get feedback online is a phantom problem for a lot of Web sites keeping them far from real progress. Just like the mother learns [...]
28
Dec
Do’s and don’ts of Email Marketing
Email marketing is the number one promotions medium in the US, according to a recent study by the Centre for Media Research. In fact, the Direct Marketing Association just projected that email marketing will generate an ROI of $43.52 in 2009, which is twice the return earned by search and other marketing channels. It’s clear [...]
28
Dec
Converting your online visitors into actual customers
When we think about small businesses online priorities, several ideas come to our minds instantly. We think about adopting effective online marketing strategies, optimizing the Web site’s content and ranking at the top of search engine results in order to truly achieve popularity. But, is it attracting visitors enough? Are people buying your products or [...]
28
Dec
Building an E-coupons marketing strategy
As you know, the economic crisis has had some effects on consumer online behavior; there is no doubt about it! People love saving money; that is why; everyone likes sales, discounts, and promotions. Did you know that two-thirds of US households use coupons, according to a recent research by Experian (a global leader provider of [...]
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