Most online customers need problem solving, learning or entertainment. Usually they donâ€™t care about links to “visit our Web site” or “read more about us” mostly when chances are they’ll find nothing new. But, if the link seems relevant and shows quality, or a possibility of providing answers to their questions, they will probably click on it and respect the material they find.
As you know, your search engine positioning is affected by the links in your Web site.
In that situation, Google uses an indexing algorithm to decide the relevancy of each page, so back-links to your Web site are a very important indicator of your possible ranking in their search results pages. A higher ranking gives you higher traffic levels and good online reputation. Additionally, Yahoo and MSN use this type of algorithms too.
Without back-links, you wonâ€™t be ranked at all, even if a search engine isn’t used, links will bring visitors from other Web sites to yours.
Only use back-links to high quality content that will make your visitor feel rewarded for their time and effort. There are some possibilities where you can include them. For instance you can:
â€¢ Use posts in your blog or post as a guest on other peopleâ€™s blogs or comment on them.
â€¢ Comment on posts in forums and message boards, among others.
â€¢ Give responses in Facebook or Twitter, or answers on LinkedIn or Yahoo! Answers, among others.
â€¢ Email potential customers.
Pay attention to the content you can include in your Web site. Look for posts on blogs and Web sites related to your content and simply ask for a link.
Good quality content will benefit you in many ways:
â€¢ Your search ranking will be higher and this will increase the traffic to your Web site.
â€¢ Readers will pay attention to your Web site and will feel your company is thinking about the same things they are.
â€¢ You will appear as web savvy, giving you a good reputation.
â€¢ Other Web site owners will have liberty to link back to your Web site.
The more links you include in your content, the more relevant Google will find your entire Web site and the higher the ranking you shall receive!