More than haft a million small businesses use social networking strategies in the United States and Canada, according to a study by Sage Software in conjunction with AMI-Partners.
The most widespread implemented tactics by small businesses were professional social media networking sites such as LinkedIn (51%), followed by general social networking such as Facebook (44%) and niche or industry communities (38%). On the other hand, the less popular tactics were forums, wikis and social bookmarking applications.
The causes for using social networking for a small biz are diverse. With these tools, you can:
• Enhance your network, listen and answer to your customers’ questions.
• Implement and advertising and promoting a business strategy.
• Offer alternatives communication channels.
• “Crowdsource†your new products or services.
• Use them for blogging, messaging, commenting and tweeting.
• For education purposes.
• Build link popularity and attract more traffic.
• Measure results online.
• Others!
Which is your purpose?
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Sources:
Small Business and Social Media: Who and How?
Small Biz Going With Social Media
Social Media and Small Business Getting Acquainted Slowly
